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09 Personalising

All changes bring opportunities with them. In recent times we have experienced change at an accelerated pace: the data explosion, digital space, social networks, the multiplication of what is on offer, changes in systems of production and marketing and even in patterns of consumption and relations between people. The development of new information technologies has created an interconnected world where a huge amount of information is available. The information overload affects people’s ability to make decisions, as we receive more data than we are able to process. Consequently, personalisation is becoming a basic factor in connecting with people. Personalisation is affecting products and content, experiences and processes, politics, finance, health, education and many other fields and seems to be gaining ground in every sector.

In this new edition of Quorum, we want to deal with this tendency to personalisation through the opinions of academic experts in different fields of knowledge. We hope you enjoy it and invite you to participate and share your opinions.

The voices

The voice of a professor of journalism and communication

Carles Pont

Celebrities or politicians?Carles Pont

Director of the Masters in Journalism and Communication, UPF Barcelona School of Management

Personification exists in all areas of life, but in politics and communication this dimension has enormous importance. When we talk about politics, people relate it to a type of leadership [...]

The voice of a professor of Human Resources

Yolanda Portolés

The personalization of HR in managing the changeYolanda Portolés

Professor of the Master in Human Resources Management, UPF Barcelona School of Management

The economic process of recent years has demonstrated that single, standardized solutions are no longer valid for the smooth operation of most businesses. Most organizations require a general change of [...]

The voice of a professor in corporate finance

Albert Banal

From Big Data in banking to personalizing serviceAlbert Banal

Director of the Master of Science in Corporate Finance and Banking, UPF Barcelona School of Management

Opinion by Albert Banal-Estañol, tenured lecturer at the Universitat Pompeu Fabra and academic director of the MSc in Corporate Finance and Banking at the UPF Barcelona School of Management In [...]

The voice of a professor of digital marketing

Albert Garcia Pujades

Personalized marketing: myths and realitiesAlbert Garcia Pujades

Professor of the Master in Direct and Digital Marketing, UPF Barcelona School of Management

What stands out in marketing is your abilty to create new concepts, practices and techniques. Your ability is infinite. Some of those concepts and techniques are basic; they form part [...]

The voice of a professor of documentaries

Jordi Balló

The unique spectatorJordi Balló

Director of the Master in Making Documentaries, UPF Barcelona School of Management

We can find two fundamentally different approaches to the cinema by its inventors: while the Lumière brothers imagined some kind of collective projection, Thomas Alva Edison envisaged individual showings with [...]

The voice of a professor of digital communication

Cristina Ribas

Do you know your customers?Cristina Ribas

Director of the Master in Digital Companies, UPF Barcelona School of Management

Until recently organizations have related to their customers, or potential customers, only by indirect methods, such as market research, focus group surveys, website traffic and Google searches. The reliability of [...]

The voice of a company (Caixabank)

David Urbano

imaginBank: reinventing banking to serve the millennial generationDavid Urbano

Director of the project ImaginBank from CaixaBank

Some young people think they don’t need a bank: they don’t like going to branches. They also think that if they need something, they don’t have to go anywhere to [...]

The voice of the dean of the UPF Barcelona Schoo of Management

Daniel Serra

The student at the center of educational innovationDaniel Serra

Dean of the UPF Barcelona School of Management

Today the University faces big challenges if it is to be socially useful and relevant to people, businesses and society. In the digital age, the responsibilities demanded of it have [...]

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08 Management

The word “management” is difficult to translate into other languages. Its meaning is ambiguous even in the Anglo-Saxon world, where it has its origins. The term is often used, in a broad sense, as a synonym for “administration”. Traditionally, management has consisted in defining the objectives of a company or institution and the lines of action to follow, in organizing and motivating human resources with the aim of using all material resources available to achieve the desired objectives. At UPF Barcelona School of Management we understand management as being an essential resource in the development of any profession, not uniquely associated with the business world or leadership roles. This broader and more inclusive perspective helps us forge closer ties with many types of industries and professions, and has prompted us to make “management” the subject of our Quorum monograph. [...]

The voices

The voice of an expert in big data

Carles Martín

The management of Big Data: a new strategic challengeCarles Martín

Head of the MSc in ICT Strategic Management, UPF Barcelona School of Management

If from the existence of computers, we create a brief history, we see that data collection was originally a matter of company workers. These data, in all honesty, were few [...]

The voice of an expert in Human Resources

Javier Wilhelm Wainsztein

The opportunity for mediationJavier Wilhelm Wainsztein

Co-director of the Master in Professional Mediation, UPF-IDEC

Any space where people live is a place where disputes occur which can hinder relations: whether they are in a family, an organization, a neighbourhood or a school. Mediation offers [...]

The voice of an academic director of International Business programmes

Mercè Roca

Diversity in the WorkplaceMercè Roca

Director of MSc in International Business, UPF Barcelona School of Management Academic coordinator of ESCI-UPF

In today’s globalized, fast-changing world, effective teams are the key to a successful business. For this reason, professionals who have the ability to work as part of a team are [...]

The voice of a writer

Jorge Carrión

Challenges for the writer in the 21st centuryJorge Carrión

Head of the Master in Literary Creation, UPF-IDEC

A writer should devote most of their time to reading and writing. Only by systematically reading and constantly writing can a writer find their voice, to shape their world, to [...]

The view of an expert in political communication

Toni Aira

We cannot not communicateToni Aira

Co-director of the Master in Political and Institutional Communication, UPF-IDEC

In 1980, political scientist Sidney Blumenthal coined a concept that is still with us because it makes perfect sense. He began with another term that had crystallized in a different [...]

The voice of a Doctor of Business Management and Administration

Jordi de Falguera

Companies need leadersJordi de Falguera

Executive MBA Director, UPF Barcelona School of Management

Businesses today state that their main concern is to have good leaders, able to manage in situations where the environment changes very quickly. In order to survive, companies need to [...]

The voice of an expert in health economy

Jaume Puig-Junoy

Evaluation to give value to public health careJaume Puig-Junoy

Head of the Master in Health Economics and Pharmacoeconomics

Achieve improvements in the relationship between the quantity and quality of life gained and the resources used to obtain such gains requires appropriate health policies, but above all it is [...]

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07 Digital Age

The so-called “digital revolution” is different from those that have come before, as it has transformed not only our systems of communication, but also our very lives. We are living in the digital age, which has changed the ways in which knowledge is created, transferred and utilised. This has brought us a range of benefits, such as communication in real time and easy access to information. However, it also has a “dark side”, such as increased isolation, the diminishing of interpersonal relationships and the rise of digital fraud and piracy. In turn, this has raised a number of questions, such as: How have these changes affected society? Do companies benefit from using ICT? Is having access to information whenever and wherever we want it a positive development? [...]

The voices

The voice of an expert in usability (UX)

Mari-Carmen Marcos

Creating online experiencesMari-Carmen Marcos

Director of the Online Master’s Course University in UX: in Usability, Interaction Design and User Experience, UPF-IDEC

The experts in marketing have succeeded in reflecting in their campaigns and slogans what people want: to love “experiences.” Who has not bought or received as a gift an “experience [...]

The voice of an expert in crisis communication and spokesperson training

Joan Francesc Cánovas

Long live the revolution!Joan Francesc Cánovas

Director of the Master en Communications Management, UPF-IDEC

Those of us who work in communications and journalism are well aware that the changes taking place in recent years in our environment are revolutionary. Never before have so many [...]

The voice of an expert in corporate finance

Albert Banal

New technologies, the collaborative economy and regulationAlbert Banal

Director of the Master of Science in Corporate Finance and Banking, UPF Barcelona School of Management

The generalisation of Internet access through mobile devices has prompted the rise of many “collaborative economy platforms”. Airbnb, which offers users the possibility of renting rooms in private homes for [...]

The voice of an expert in communication

Mònika Jiménez

Strategic communication in enlarged formatMònika Jiménez

Director of the Master’s Course in Protocol and Public Relations, UPF-IDEC

At the end of the 19th century, a press agent named Ivy Lee organised a journey from New York to San Francisco in order for a group of journalists and [...]

The voice of the academic director of the Continuing Education Institute Private Foundation

Daniel Serra de la Figuera

New Technologies: Impacting and Transforming Higher EducationDaniel Serra de la Figuera

Dean, Barcelona School of Management

The digital world, along with new information and communication technologies, is radically transforming the world we live in. It is clear that institutions of higher education have to transform themselves [...]

The voice of an academic director of Financial Markets

Xavier Brun

The technological revolution has come to banking to stayXavier Brun

Director of the Master’s Course in Financial Markets, UPF Barcelona School of Management

The readers with most years behind them will recall what the banks used to be like – those places where people queued up to take out money, pay bills, open [...]

The voice of an expert in innovation

Joan Ras et al.

Challenge Garage: Solving real challenges in collaborationJoan Ras et al.

Teacher of Innovation and Entrepreneurship, UPF. Parthner and CEO, Induct

The society of the future will be based around talent. A society that is more competitive, more liquid, but which also offers more opportunities and flexibility to discover uncertain routes [...]

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06 CSR

Corporate Social Responsibility (CSR) encourages an active and voluntary contribution to social, economic and environmental improvement. The term CSR became popular in the mid 19th century in the United and was introduced into Europe during the 1990s as a response to the anti-globalisation movement. But, what motivates companies to become socially responsible? Is CSR really the driving force behind the internal culture of companies? Is it integrated into their management or is it merely an excuse to improve the competitiveness and the added value of a company? In other words, is CSR a question of ethics or aesthetics? The economic crisis has put CSR on the line. Its voluntary application permits many companies to eliminate it from their strategies during times of financial difficulties. But, are socially responsible companies more or less competitive? [...]

The voices

The voice of the Director of the National Art Museum of Catalonia

Josep M. Carreté Nadal

The National Art Museum of Cataluña and Corporate Social ResponsibilityJosep M. Carreté Nadal

Deputy Managing Director, MNAC and lecturer on the Postgraduate Course in Museum Management, UPF-IDEC

In 2012, coinciding with the development of the strategic plan that would be used to define new working models at the National Art Museum of Catalonia, it was decided that [...]

The voice of an expert in Human Resources

Tomàs Rubió

Integrating CSR into people managementTomàs Rubió

Director of the Master in Human Resource Management, UPF Barcelona School of Management

Incorporating CSR principles into human resource policy is not an easy task if these do not form an integral part of the company’s vision statement and are in line with [...]

The voice of the USR at UPF

Mònica Figueras et al.

Social Responsibility at UPFMònica Figueras et al.

Vice-Rector of Social Responsibility and Promotion of UPF

University is, for the majority of society, a synonym of advanced education and research. But beyond these two missions the universities around us believe more and more in, and are [...]

The voice of an economist

Oscar Elvira

Are socially responsible companies more competitive or less so?Oscar Elvira

Director of the Master in Banking and Finance, UPF Barcelona School of Management

Within an economy, businesses as social partners that they are, play a crucial role in the society in which they operate. More advanced economies, in which there is greater social [...]

The voice of a tax expert

Albert Sagués

Corporate social responsibility and taxesAlbert Sagués

Teacher of the Tax System Programmes, UPF Barcelona School of Management

The concept of Corporate Social Responsibility springs from an increasingly insistent claim on companies from Society. The result is now a certain degree of openness and transparency connected to corporate [...]

The voice of a human resources student

Raquel del Árbol Fernández

Is CSR an essential policy within companies?Raquel del Árbol Fernández

Student on the Master in Human Resource Management, UPF Barcelona School of Management

According to J. M. Moneva and JL Lizcano, we understand Corporate Social Responsibility to be a company’s voluntary commitment to society and the environment, stemming from their social commitment and [...]

The voice of an academic director of Direct and Digital Marketing

Antonio Ladrón de Guevara

In what ways do consumers value the actions taken for CSR and how much?Antonio Ladrón de Guevara

Head of the Master in Direct and Digital Marketing, UPF Barcelona School of Management

Recent studies in the fields of Business Ethics and Consumer Behaviour suggest that in the past few years, “Social Behaviour” within companies and, especially in well- known multinationals, has become [...]

The voice of the Blood and Tissue Bank of Catalonia

Vanessa Pleguezuelos

Five hundred organizations each year set up blood donation campaignsVanessa Pleguezuelos

Coordinator of the Blood and Tissue Bank

UPF-IDEC and UPF Barcelona School of Management organized a blood donation campaign on 11 December 2014. For this initiative, the Foundation became one of the 500 organizations that each year [...]

The voice of a creative strategy Director

Agnès Rovira

3.0. brands. The new social responsibility. The rules of the game have changedAgnès Rovira

Head of the Postgraduate Programme in Brand Meaning Management 3.0, UPF-IDEC

Corporate Social Responsibility or CSR, has traditionally been associated with the corporate size of companies and less identified with brand management. Social responsibility and brands have lived in two separate [...]

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05 Innovation

Innovation is synonymous with the new and, in business, involves launching a new idea or product. Not for nothing do we now relate innovation to Research and Development: RDI. However, the globalized word that we now live in has given a new meaning to the word innovation: change. Innovation, fuelled by the creativity generated by extensive network connections, has become the engine of transformation. In a knowledge economy like the one that we live in, innovation has taken over from the industrial lever of the twentieth century. If the wealth of industrial society was manufactured capital, post-industrial society is based on knowledge, imagination and human capital. [...]

The voices

The voice of an academic director of Financial Markets

Xavier Brun

We can succeed in competing with AppleXavier Brun

Head of the Master in Financial Markets, UPF Barcelona School of Management

Can we ever compete with the likes of Apple, Intel, GlaxoSmithKline or Bayer? If we stop to think, probably not, and the reason is no other than their competitive advantage: [...]

The voice of an academic director of Direct and Digital Marketing

Antonio Ladrón de Guevara

Creativity, innovation and market valueAntonio Ladrón de Guevara

Head of the Master in Direct and Digital Marketing, UPF Barcelona School of Management

Creativity, traditionally associated with culture and the arts, is also a source of innovation that allows companies to adapt, in a sustainable way, to an increasingly dynamic and competitive environment. [...]

The voice of an academic director of branding

Francesc Xavier Ruiz Collantes

Creating emblematic brands: imagining new ways of lifeFrancesc Xavier Ruiz Collantes

Head of the Master in Strategy and Management Creative Brand, UPF-IDEC

To imagine a new leading brand is to imagine a new way of life. Innovating in creating brands is not just a question of giving a novel, great sounding brand-name [...]

The voice of a professor of Comunication

Carlos A. Scolari

#UPF2020: Designing the University of the FutureCarlos A. Scolari

Teacher of the Postgraduate programme in Usability, UPF-IDEC

Interview with Carlos A. Scolari Between 2012-13, he coordinated an internal research project at Pompeu Fabra University funded by the Centre for Teaching Quality and Innovation (CQUID): #UPF2020 Designing the [...]

The voice of the head of entrepreneurship at the UPF Business Shuttle!--:-->

Susana Domingo

UPF Innovation Unit Business ShuttleSusana Domingo

Director of Master of Science in Enterpreneurship, UPF Barcelona School of Management

The UPF Innovation Unit Business Shuttle encourages an entrepreneurial spirit amongst the UPF university community, making a set of resources and services available to entrepreneurs in order to help them [...]

The voice of an academic director of Digital Arts

Roc Parés

Digital Arts: R&D&I in the Creative IndustriesRoc Parés

Co-Head of the University Master in Digital Arts, UPF-IDEC

In today’s world, beyond the divisions between scientific, technical, humanist and artistic knowledge, creativity has become a value in and of itself. Human knowledge has increased and become interconnected through [...]

The voice of a Civil engineer at Railways of Catalonia

Miguel Ángel Dombriz

Cooperation between companies and universities: an opportunity for new perspectivesMiguel Ángel Dombriz

Civil engineer, Railways of Catalonia

Companies need to be constantly improving and in order to improve it is necessary to be innovative. Merely having efficient production processes is no longer enough to guarantee client fidelity, [...]

The voice of an academic director of Marketing

Maria Galli

The role of restriction in the creative process: We can all be creativeMaria Galli

Head of the Master of Science in Management (Marketing), UPF Barcelona School of Management

The importance of creativity for business success is now widely recognised. To keep ahead of the pack a company needs to be creative both in its products and/or services and [...]

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04 Europe

The European Union was born on 25 March 1957, when Germany, France, Italy, Belgium, Holland and Luxembourg signed the Treaty Establishing the European Economic Community, more commonly known as the Treaty of Rome. These were the times of the Cold War, the clash of the Titans between democratic countries led by the USA, and the bloc of Communist nations grouped around the Soviet Union. Europe needed to find her own voice and face up to the threatening global climate of tension and division. This could only be achieved through unity. Year by year, treaty by treaty, the EU grew to 28 members and came to be a driving force admired by all, not just economically but for its spirit of freedom, cooperation, security and social welfare. However, after half a century of existence, the process of European construction has stalled. [...]

The voices

The voice of an academic director of Banking and Finance programmes

Xavier Freixas

Banking union developmentsXavier Freixas

Director of Banking and Finance programmes, UPF Barcelona School of Management

The financial crisis has been an important lesson for Europe and its institutional and legal structures. The good news is that a European banking union has been created due to [...]

The voice of an academic codirector of Journalism Specializing in International Politics

Christopher Tulloch

Elections in a time of increasing EuroscepticismChristopher Tulloch

Codirector of Journalism Specializing in International Politics programmes, UPF-IDEC

One of the most interesting factors for analysis during the European elections of 25 May will be the translation –or not– of booming Euroscepticism affecting the polls. However, this lack [...]

The voice of an academic director of International Business programmes

Mercè Roca

Europe at a crossroadsMercè Roca

Director of Master of Science in International Business, UPF Barcelona School of Management Academic coordinator of ESCI-UPF

With the eruption of the financial crisis the European integration project has been called into question. Founding members of the Union have taken up Eurosceptic positions, and adopted protectionist measures [...]

The voice of an academic director in Sports Management

Carles Murillo

Sport and EuropeansCarles Murillo

Director of director of Sports Management programs, UPF Barcelona School of Management

From its beginning, the process of European construction has involved the productive, financial and social activities of the populations of Europe. From an institutional perspective, efforts have focused on creating [...]

The voice of a student, UPF Barcelona School of Management

Lena Raps

Reshoring of businesses and the effect on job creation in the European UnionLena Raps

Talent Scholarship-holder, Master of Science in International Business, UPF Barcelona School of Management

As nearly graduates, we all come across this topic at one point or another – the difficult job situation in Europe. The unemployment rate in Spain of 25,6 % in [...]

The voice of the Head of the Department of Law and the Academic Council of the Master in Legal Practice

Alejandro Saiz Arnaiz

Unity in DiversityAlejandro Saiz Arnaiz

Professor of European Constitutional Law, UPF-IDEC

To avoid a new war that would devastate Europe. This was the ultimate aim of the European leaders who came up with the idea of supranational integration following two world [...]

The voice of an academic director of Creative Brand Strategy and Management

Jordi Torrents

Evaluating the Europe brandJordi Torrents

Codirector of Creative Brand Strategy and Management, UPF-IDEC

Towards the end of 2010 as I codirected a study on the Barcelona brand, my attention was caught by results demonstrating the deterioration of the Europe brand. For Asians and [...]

The voice of a Public Policy Director

Vicenç Navarro

Reasons for the huge unemployment and low employment figures in the European UnionVicenç Navarro

Professor of Public Policy, UPF-IDEC

Something that is currently occurring in the European Union (in addition to the very worrying high unemployment figures) is a drop in employment, that it, in the number and percentage [...]

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03 The Welfare State

Are we laying the Welfare State to rest? Has its end really come? The crisis which has scourged Europe over recent years, and in particular countries such as Spain, has highlighted the weakness of States in protecting and maintaining public services which are essential for a society registering continuous demographic growth. Public finance systems are buckling, revealing their inability to support the administration of rights such as social security, health care, education, pensions and care for the disabled. States’ coffers are running low, and day by day we see more social rights fall by the wayside, more public services die off, and a new lost generation come into being. But do we know what is truly at stake? [...]

The voices

The voice of MBA student

Carlos Casanova

Without the heart, the person is never presentCarlos Casanova

Architect and former MBA student at Barcelona School of Management

As human beings we are born with different levels of evolution in terms of the three innate capacities we enjoy: thinking, feeling and acting, and while one of these may [...]

The voice of a Public Policy Director

Vicenç Navarro

In Defence of the Welfare StateVicenç Navarro

Professor of Public Policy, IDEC-Pompeu Fabra University

One of the great victories of progressive forces in the Western world has been the establishment of the Welfare State, which includes those public transfers (such as, for example, retirement [...]

The voice of the company by VidaCaixa

José Antonio Iglesias

On the starting lineJosé Antonio Iglesias

Marketing and Business Development director of VidaCaixa

The moments right before the horns blast indicating the start of a regatta are always exciting. There is a certain confusion, there are mixed strategies, sudden changes due to the [...]

The voice of an academic director of Tax System programmes

Antoni Duran-Sindreu Buxadé

Taxes and public SpendingAntoni Duran-Sindreu Buxadé

Director of Tax System Programmes, Barcelona School of Management

Taxes, as the Constitution states, are the technical instrument necessary to cover public spending. The main action undertaken by the Government therefore has to be focused on spending, or even [...]

The voice of an academic director of Health Economics programmes

Jaume Puig-Junoy

Putting affairs in order to give value to Public HealthcareJaume Puig-Junoy

Director of Health Economics programmes, Barcelona School of Management

Despite the still relatively robust condition of public health care in Spain, provided that the axe of budgetary cutbacks does not ultimately destabilise it in the short term, the medium-term [...]

The voice of an academic director of Publishing programmes

Javier Aparicio Maydeu

What place does culture hold in a welfare society?Javier Aparicio Maydeu

Director of Publishing programmes at IDEC-UPF

Many may feel, and not without reason, that it should supplement the creation of citizenship, contribute to our emotional balance, distract us from the stress caused by our work, increase [...]

VÍDEO: The voice of a trader

Josef Ajram

VÍDEO: The future of Welfare StateJosef Ajram

Writer, sportsman and trader

Josef Ajram talks about Spain’s current pension models on this video.

The voice of Economy and Financial expert

Oriol Amat

Is the current welfare state sustainable?Oriol Amat

Professor of Economy and Financial Programmes, Barcelona School of Management

The welfare state essentially comprises such provisions as pensions, unemployment benefit and services including healthcare, education, care for dependent people and other social services. There is a broad consensus that [...]

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02 The Co-World

Ever since the invention of the Internet we have been living in a state of constant change; in how we communicate, in how we relate to other people, and even in how we work. New technologies have favoured collaborative projects: Wikipedia, open-source communities, blogs, social networks, etc. The application of all these tools to world of work and business offers infinite opportunities. Collaboration has become a competitive advantage in many areas: between company and businesses, between company and supplier, between company and university, and even between company and competitors. As a result, society and the world are moving towards a more Co universe; cooperative, collaborative, cocreative. It’s about challenging and coordinating effort, promoting creativity and the generation of ideas, optimising resources and fostering innovation. [...]

The voices

The voice of an academic director of Business Comunication

Joan-Francesc Cànovas

Together or separately?Joan-Francesc Cànovas

Professor of business communication and Communication Direction and Digital Journalism, IDEC-UPF

According to the most recent published data, there are more than 2,400 million Internet users worldwide, 2,200 million email accounts, over 1,000 million Youtube or Facebook users, almost 700 million [...]

The voice of a ex-student, Barcelona School of Management

Filippo Montesi

Towards a New “Co-World”?Filippo Montesi

Talent Scholarship-holder, Master of Science in International Business, Barcelona School of Management

The prefix “co-” has become a very trendy expression, widely used the fields of technology and innovation and gradually becoming adopted by the world of business and organisations. At present, [...]

The voice of the President of an innovation services company

Alfons Cornella

The future is co-Alfons Cornella

Founder, Infonomia & co-Society

The future of business is collaboration. The future of capitalism is co-capitalism. The problem is that we don’t know what we really mean when we speak of co-business, and we just don’t [...]

The voice of an academic director in Personal and Executive Coaching

Jordi López Mercadé

Is a Collaborative Approach the Key to Withstanding the Economic Crisis?Jordi López Mercadé

Director of Coaching Programmes, Barcelona School of Management

What does collaborating or cooperating together mean? The term “dependence” implies the subordination or subjection of one person or thing to another; in other words, to depend on someone or [...]

The voice of an professor of Economy, Financial and Business

Ramon Bastida

Cooperatives: a business model for the present and the futureRamon Bastida

Professor of the Barcelona School of Management and member of the Roca i Galès Foundation

In Catalonia there are currently 4,130 cooperatives, with 15% of the population linked to one of these companies: 38,000 direct jobs, 42,000 members of service cooperatives, 100,000 farmers linked to [...]

The voice of an academic director of Digital Comunication

Cristòfol Rovira

Give a fish, teach to fish, or teach how to teach to fish?Cristòfol Rovira

Head of the Masters in Digital Documentation and Search Engines IDEC-UPF

There is a well-known Chinese proverb that says: “Give a man a fish and you’ll feed him for a day, teach a man to fish and you’ll feed him for [...]

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01 Education

Continuing education is still an essential element of competitiveness. The current economic situation and globalisation make companies, professionals and students invest in education in order to grow, enter or progress in a borderless labour market marked by the new information technologies. “The only thing worse than training your employees and having them leave is not training them and having them stay”. This is the categorical statement made by Henry Ford at the beginning of the last century. One hundred years later, his declaration is still fully valid. [...]

The voices

The voice of a director of a program of a multinational group

Pablo Furnari

Business training: such an intangible added value?Pablo Furnari

Executive Director, Gas Natural Fenosa Foundation (Argentina), First Export Programme

“What’s worse than training your staff and then losing them? Not training them and keeping them!” Some time ago, at a conference where I was speaking about the importance of [...]

The voice of a ex-student form Peru

Silvia Becerra

Internet, a complement to my educationSilvia Becerra

Talent Scholarship-holder, Master in Sports Management and Direction 2013, Barcelona School of Management

No one doubts that the internet and the other “virtual” social networks occupy an important space in our daily life. It is easy to see that they are almost indispensable [...]

The voice of an academic director of making documentaries

Jordi Balló

Focus on the projectJordi Balló

Director of the Master in Making Documentaries, IDEC-UPF

The work methodology of the Master in Making Documentaries starts from a central idea. Each participant contributes their own project, which they develop during the master’s degree programme. The theoretical [...]

The voice of an academic director of Banking and Finance programmes

Xavier Puig

In what way are the railway, Terra and online education alike?Xavier Puig

Director of Banking and Finance programmes, Barcelona School of Management

The world’s first stock market index, created in 1884 by Charles Dow and Edward Jones, founders of the Wall Street Journal, consisted of eleven shares, of which nine were in [...]

The voice of an academic director of video game creation

Dani Sánchez-Crespo

Is it worth going to university?Dani Sánchez-Crespo

Director, Master in Creation of Video Games, IDEC-UPF. CEO and co-founder, Novarama

No, seriously… Is it worth going to university? And, while we’re at it, is it worth going to school? The answer is obviously “yes”. Without school, without university, we would [...]

The voice of the academic director of the Continuing Education Institute Private Foundation

Daniel Serra

The R&D Funding Crisis in SpainDaniel Serra

Academic Manager, Continuing Education Institute Private Foundation. Director of the MSc in Management, Barcelona School of Management

Research in Spain has also been greatly affected by the crisis. The austerity measures and the widespread cuts to public spending, both by the central Government and by regional authorities, [...]

The voice of the Rector of the Pompeu Fabra University

Jaume Casals

The importance of university education and its impactJaume Casals

Rector of the Pompeu Fabra University

The latest report of the Catalan Association of Public Universities (ACUP, December 2012) “Research and Innovation Indicators of Catalan Public Universities” reveals the repercussion of the Catalan university system on [...]