05 Innovation
Innovation is synonymous with the new and, in business, involves launching a new idea or product. Not for nothing do we now relate innovation to Research and Development: RDI. However, the globalized word that we now live in has given a new meaning to the word innovation: change. Innovation, fuelled by the creativity generated by extensive network connections, has become the engine of transformation. In a knowledge economy like the one that we live in, innovation has taken over from the industrial lever of the twentieth century. If the wealth of industrial society was manufactured capital, post-industrial society is based on knowledge, imagination and human capital. [...]
The voices
The voice of a Civil engineer at Railways of Catalonia
Cooperation between companies and universities: an opportunity for new perspectivesMiguel Ángel Dombriz
Civil engineer, Railways of Catalonia
Companies need to be constantly improving and in order to improve it is necessary to be innovative. Merely having efficient production processes is no longer enough to guarantee client fidelity, [...]
The voice of a professor of Comunication
#UPF2020: Designing the University of the FutureCarlos A. Scolari
Teacher of the Postgraduate programme in Usability, UPF-IDEC
Interview with Carlos A. Scolari Between 2012-13, he coordinated an internal research project at Pompeu Fabra University funded by the Centre for Teaching Quality and Innovation (CQUID): #UPF2020 Designing the [...]
The voice of an academic director of Digital Arts
Digital Arts: R&D&I in the Creative IndustriesRoc Parés
Co-Head of the University Master in Digital Arts, UPF-IDEC
In today’s world, beyond the divisions between scientific, technical, humanist and artistic knowledge, creativity has become a value in and of itself. Human knowledge has increased and become interconnected through [...]
The voice of an academic director of Direct and Digital Marketing
Creativity, innovation and market valueAntonio Ladrón de Guevara
Head of the Master in Direct and Digital Marketing, UPF Barcelona School of Management
Creativity, traditionally associated with culture and the arts, is also a source of innovation that allows companies to adapt, in a sustainable way, to an increasingly dynamic and competitive environment. [...]
The voice of the head of entrepreneurship at the UPF Business Shuttle!--:-->
UPF Innovation Unit Business ShuttleSusana Domingo
Director of Master of Science in Enterpreneurship, UPF Barcelona School of Management
The UPF Innovation Unit Business Shuttle encourages an entrepreneurial spirit amongst the UPF university community, making a set of resources and services available to entrepreneurs in order to help them [...]
The voice of an academic director of Marketing
The role of restriction in the creative process: We can all be creativeMaria Galli
Head of the Master of Science in Management (Marketing), UPF Barcelona School of Management
The importance of creativity for business success is now widely recognised. To keep ahead of the pack a company needs to be creative both in its products and/or services and [...]
The voice of an academic director of branding
Creating emblematic brands: imagining new ways of lifeFrancesc Xavier Ruiz Collantes
Head of the Master in Strategy and Management Creative Brand, UPF-IDEC
To imagine a new leading brand is to imagine a new way of life. Innovating in creating brands is not just a question of giving a novel, great sounding brand-name [...]
The voice of an academic director of Financial Markets
We can succeed in competing with AppleXavier Brun
Head of the Master in Financial Markets, UPF Barcelona School of Management
Can we ever compete with the likes of Apple, Intel, GlaxoSmithKline or Bayer? If we stop to think, probably not, and the reason is no other than their competitive advantage: [...]